About us

My name is Jovica Lukic. I am a founder and managing director of Arbor vitae LLC. Please allow me introduce myself:

I graduated at Medical school in Belgrade in January 1998. After 4 years of Medica doctor career, I started my engagement in Novo Nordisk. During the period April 2014- July 2019, I was a Country manager for Serbia for Japanese company Astellas Pharma. As of July 2019, I am full-time business consultant, focused on emerging markets of South-Eastern and Central-Eastern Europe. I upgraded my medical knowledge with Executive MBA diploma in 2010 (Cotrugli Business School. Belgade, Serbia), and Master in health economics and pharmaco-economics diploma in 2019. (Pompeu Fabra University, Barcelona, Spain)

Dealing with variety of internal and external stakeholders taught me about adapting of my communication style, about patience, respect and understanding of differences among cultures. In all the interactions, I was asking for clarity, goal-orientation, clear judgement and fairness. That approach helped me building reputation of reliable and efficient professional.